Messer Group GmbH clarifies business purpose and corporate culture with new corporate objective, ‘Messer – Gases for Life’.
The Messer Group GmbH, based in Bad Soden am Taunus, is looking towards the new year as it ratifies its corporate objective.
According to the privately owned firm, ‘Gases for Life’ demonstrates the company’s responsible ethos and diversity. Through an advertising campaign developed by Bensheim-based advertising agency Hübner & Sturk, Messer hopes to give industrial enterprises and the public at large an understanding of the application of gases such as oxygen, nitrogen, helium, xenon and carbon dioxide, showing them where the invisible helpers are hiding.
How do you think this will affect the brand as a whole? With their being different sectors within the same name, will it make a difference to the ‘Messer Griesheim‘ side of the business that house the cutting machines etc? Or do you think it brings all elements of the company together under one name?
What are the benefits to re-branding a business as large as Messer?
You can read more on this article in gasworld here to help you make your decision! – Your opinions are always welcome!